With a degree in Journalism, Bianca started her career as an event producer and after an important experience working in special events at Walt Disney World in Orlando. Back in Brazil, she build a careered developed her communication and Branding skills working as Head of PR at the Trendiest online advertising agency in Brazil, AgênciaClick Isobar.
On the other side, as a hobby and a passion, she launched one of the first beauty blogs in Brazil and became a digital influencer. This activity opened doors to do a lot of editorial work like Glamour Magazine and other lifestyle publications and provided the opportunity to start working with beauty brands.
In 2012 She was invited to become the CMO of Quintessentially Lifestyle, position that boosted even further her skills on creating and implementing bespoke experiences between brands and high end consumers and influencers. Having gone through a Coolhunting specialization, Cosmetology and Visual Merchandising, Bianca has developed skills as a market consultant both for beauty brands that are targeting the Brazilian market and on the other hand BRAZILIAN brands that have a need to better understand global trends and the consumer market for their products.
Those combined skills, passions and talent (Branding, Public Relations and the knowledge of the beauty industry), aligned with her communication and influencing position in Brazil’s consumers behavior and understanding of their needs and wishes, make her a unique asset in this arena in Brazil
It is from her profound love for NY and for the beauty market, that this book was created and omni channel platforms were designed .